Content Management

CM or content management is a mechanism of collecting, delivering, retrieving, governing and managing overall information in different formats. This particular term is being used to when it comes to the digital content lifecycle administration, which extends from the creation of content
to storing them permanently or deleting them. The content involved can be of different types like audio, video, text, and multimedia.

The Process of Content Management

The processes and practices of CM can vary by organization and purpose. There are a couple of stages in CM life cycle. They are as follows:

• Organization: This is the first stage where the creation of categories takes place. Besides, designing and classification schemes are being developed in this stage
• Creation: In this stage, the content is classified into different architectural categories
• Storage: Decisions regarding storage and content format are being made based on several factors like ease of access, security, delivery and different other factors based on the needs of the organization.
• Work Flow: Different rule and policies are formulated in order to make sure that the content is moving through different phases and roles and at the same time making sure that the organization’s policies are being complied with
• Editing: In this step, work like presentation changes and multiple content version management are involved
• Publishing: This is the stage where the content is published. It can be in the form of internal publishing through a website that is meant for the employees.
• Archives/Removal: This is the final stage when the content is moved or deleted to an archive when it becomes obsolete.

What are the Types of Digital Content Management?

The different types of Digital Content Management are as follows:

• Social Media: It helps to design a proper marketing strategy which helps to define goals and at the same time create a marketing strategy
• Managing Web Content: The use of web content management comes in creating, managing and displaying web pages.
• Mobile Content Management: MCM or Mobile Content Management offers secure access to different types of corporate data on tablets, smartphones and other types of mobile devices.
• ECM: ECM or Enterprise Content Management is a process which allows efficient and proper management of data. There are a couple of objectives that can be attained with the help of ECM, like bottleneck elimination, overhead minimizing and others

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